The hip hop community knows there’s only one way to convince skeptics that their art form lives beyond its stereotypes.
They need to get out there and show them.
“We want to open eyes to the idea that we do mean well and we want to be part of the community,” said Hector Biggz, co-founder of Bigger Productionz.
Hip Hop 4 Humanity, hosted by Bigger Productionz, will fill the Pierce Park pavilion with sound and excitement on Saturday — and in the process, show hip hop as a force for good. The day of live music and camaraderie is family friendly and free to attend. Proceeds raised during the event will benefit Children’s Hospital of Wisconsin.
The event takes place from 11 a.m. until 5 p.m. on July 13.
The genre’s bad reputation is too often undeserved, he contends.
It isn’t gangsta rap. Its lyrics extend far beyond the tropes of fancy cars, drugs and women.
Listeners on Saturday will find motivational messages and solid lyrical storytelling on top of skilled DJ work. Chris Ray, one of Saturday’s performers, brings a Christian message into his craft, Biggz said.
FACE Entertainment organized a full slate of performers for the event that’ll also include King Myles, Tha catalyst, Sha, R. Braille, TrashMan Shunny, Yogie B. and Keez, Wood and Meccah Maloh.
It’ll be the third annual Hip Hop 4 Humanity. Biggz has a goal of making it a staple of the Fox Valley’s live music calendar — an anticipated event just as Octoberfest or Mile of Music.
It starts by exposing more of the community to the music.
For a region that’s rife with live music, it’s been difficult for hip hop to get a foothold.
Venue owners have been skeptical, Biggz said, though doors are slowly cracking open — one positive event at a time.
And there’s no better place to put the music in front of the community than under the sunshine at a community park.
Festivities will also include a basketball tournament. Kids can have a caricature drawn, get their faces painted and pick up a balloon animal. They’ll do a 50-50 raffle and auction off a diamond pendant donated by Kessler’s Diamonds.
Organizers hope to draw a wide demographic and they’re certain they’ll have something for everyone.
“The goal is to bring unity through hip hop,” Biggz said.